In the next few weeks I will begin to blog more about my work and start to give an inside into what I'm up to, including my time at University and my year out working in the Fashion Industry, so hopefully you'll be seeing more of me!
This project was to design a ten outfit collection for the fashion designer Yohji Yamamoto. To grasp a feel for the Yamamoto's style and customers, I visited the flagship store in London and interviewed some of his customers asking them questions about their personal interests, their age (personal I know but had to be done!) and why they liked the brand. From this it gave me a rough basis to work on for my mood and customer board. I then researched trends for A/W 13/14 and came across one called 'Sculptural' which instantly inspired me into what I wanted my collection to achieve and look like. I looked at architectural sculptures from unconventional buildings to contemporay interiors. I found that minimalistic styles such as repetition were used heavily in the images I looked at; changing the proportions and dimensions of the building/interior, while forming a pattern simultaneously and often intentionally. I wanted to incorporate these aspects into my designs, portraying this through my silhouette, structure and detailing - juxtaposing sharp shapes and lines against smooth curves.
In this project I found it hard to find fabrics to achieve the structures I wanted but after long searches I luckily managed to find a store in London selling stiffened cotton, wool and satin, still having a designer feel and texture to them. My favourite part was creating my own illustrations, although without a figure template was very tricky! Overall I feel my final outcomes fit the brand and still keep in mind Yamamoto's design focus of minimalism with an unconventional twist. This was one of my favourite project's and I would be happy to design for a designer brand again. Would love to know what you guys think of my work and flat drawings.
